how to make money on pinterest for beginners 2024

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Pinterest, with its vast user base of 445 million monthly active users as of the third quarter of 2022, presents an extensive platform for beginners looking to delve into affiliate marketing and earn money. Despite its visual appeal and predominantly female audience, Pinterest is often underrated, offering lucrative opportunities for those willing to invest time and patience, especially in niches they are passionate about, such as gardening. The platform’s capability to drive traffic to eCommerce sites, boost product visibility through ads, and support affiliate marketing efforts underlines its potential as a powerful tool for online revenue generation.

This article will chart a comprehensive path for beginners eager to uncover how to make money on Pinterest in 2024. From setting up a Pinterest Business Account to mastering Pinterest SEO, leveraging advertisements, diving into affiliate marketing, and exploring collaborations for sponsored content, the roadmap will include actionable strategies that go beyond the mere accumulation of followers. By tapping into trends, making content shoppable, and efficiently measuring metrics through saves, impressions, and pin clicks, readers will learn to capitalize on the platform’s unique features to maximize earning potential.

Setting up Your Pinterest Business Account

To kickstart your journey on how to make money on Pinterest, establishing a Pinterest Business Account is a fundamental step. This account type unlocks a suite of tools designed to enhance your online presence and track your success through analytics. Here’s a step-by-step guide to setting up your Pinterest Business Account, ensuring it’s optimized for visibility and engagement.

Step 1: Convert or Create Your Account

1. Convert an Existing Account: If you already have a personal Pinterest account, converting it to a business account grants access to analytics and other business features. To convert, switch your private account to public, fill out the necessary fields, decide if you want to run ads, and accept the Business Terms of Service and Privacy Policy.
2. Create a New Account: For those new to Pinterest or preferring to keep personal and business separate, creating a new business account is the way to go. Use a desktop device, sign up with an email not already associated with another Pinterest account, fill out the required fields, and accept the terms and policies.

Step 2: Optimize Your Profile

1. Branding: Your Pinterest Business Account should reflect your brand. Create a logo, banner, and profile information that establishes a professional brand presence. Use a branded profile picture, such as a logo, and create branded board covers for a cohesive look.
2. Engaging Profile: Craft an engaging profile image and a keyworded profile with a call to action to capture the interest of Pinterest users. An informative bio with essential information and links, alongside verifying your website, provides users with a pathway to learn more about your brand.

Step 3: Claim Your Website and Install Pinterest Tag

1. Website Verification: Claiming your website and linking it to your Pinterest account are crucial steps. This process allows you to access analytics and other features that are instrumental in tracking your success.
2. Pinterest Tag: Install the Pinterest Tag and conversion events on your website for optimal tracking of user interactions and conversions. This setup is vital for understanding how users engage with your content and products, enabling more informed marketing decisions.

Step 4: Optimize Boards and Content

1. Keyword Research: Perform keyword research to ensure your boards and their descriptions are optimized for Pinterest’s search engine, increasing your visibility. This research helps in creating content that your target audience is searching for.
2. Board Organization: Organize your Pinterest boards with at least 20 Pins or more saved inside those boards to keep your account engaging and informative. Creating eye-catching and evergreen content is essential for Pinterest affiliate marketing.

Step 5: Access to Business Tools

1. Analytics and Ads: With a Pinterest Business Account, you gain access to Pinterest Analytics and the Pinterest Ads Manager, tools that are essential for monitoring performance and running effective ad campaigns.
2. Special Features: Business accounts offer access to special ad formats, increased engagement from Pinterest users, the option to set up shop, promote products, and more. These features are designed to enhance your ability to make money on Pinterest.

By following these steps, you’ll have a well-optimized Pinterest Business Account ready to drive traffic, engage with your audience, and ultimately, monetize your content on Pinterest.

Creating Engaging and High-Quality Pins

Creating engaging and high-quality pins on Pinterest is crucial for attracting attention and driving traffic. Here’s how to craft pins that stand out:

Step 1: Design Visually Appealing Pins

1. Utilize Canva or similar tools to create eye-catching graphics and images for your pins.
2. Opt for high-quality, vertical images with a 2:3 aspect ratio to ensure your pins take up more space in the feed and grab users’ attention.
3. Incorporate your brand’s colors, fonts, and logo to make your pins instantly recognizable and to build trust with your audience.

Step 2: Optimize Your Pin’s Text Elements

1. Add descriptive and engaging text overlays to your pins. Make sure the text is easily readable, even in a small thumbnail view.
2. Keep your message clear and concise, as Pinterest users often scroll quickly through their feed.
3. Use Rich Pins when applicable to add extra information directly onto the pin, such as recipe ingredients, article descriptions, or product details.

Step 3: Enhance Discoverability with SEO

1. Avoid keyword stuffing. Instead, use relevant keywords in your pin descriptions and titles to improve searchability on Pinterest.
2. Stay updated on the latest Pinterest trends and use the Pinterest Trends tool to create content that aligns with current user interests.
3. Fill in all board details, including board names, descriptions, and categories, using clear, descriptive language to improve your content’s performance in Pinterest search results.

Step 4: Engage and Analyze

1. Encourage saves and interactions by including a clear call to action in your pins, such as “Learn More,” “Shop Now,” or “Save for Later”.
2. Regularly test and analyze your pin performance using Pinterest analytics tools, focusing on metrics like engagement, clicks, and saves.
3. Join group boards and collaborate with others in your niche to increase the visibility of your pins.

Step 5: Content Variety and Consistency

1. Offer a variety of pin types to keep your audience engaged, including product pins, lifestyle images, infographics, and tutorials.
2. Create new original pins at least once a week to maintain a steady stream of content and engage both your current audience and reach new people.
3. Make your pins actionable by adding URLs that drive traffic back to your site, optimizing pins with SEO-friendly descriptions and keywords for discoverability.

By following these steps and continuously learning from successful pins and accounts, you can develop a strategy that enhances the quality and effectiveness of your pins on Pinterest.

Developing a Content Strategy for Pinterest

To lay a solid foundation for making money on Pinterest, developing a strategic content plan is crucial. This plan should encompass various elements, from the technical setup of your website to the creation and promotion of your Pinterest content. Here’s how to build a content strategy that aligns with your goals on Pinterest.

Setting Up Your Foundation

1. Website Setup: Begin by creating a website using platforms like Squarespace, which is an investment of approximately $20 per month. This website will serve as the central hub for your content and affiliate marketing efforts.
2. Pinterest Affiliate Marketing Strategy: Develop an affiliate marketing strategy to monetize your pins. This involves choosing the right brands to partner with and using affiliate links in your pins to earn commissions.

Optimizing Boards for Success

1. Keyword Research for Boards: Perform keyword research to optimize your board titles and descriptions. This ensures your boards are discoverable and relevant to your target audience.
2. Board Creation and Organization: Aim to create at least 10 boards that are specific yet broad enough to contain 20-30 highly relevant pins each. This organization helps in staging your account for organic Pinterest marketing success.

Content Creation Tips

1. Content Variability: Your content can encompass anything that is meaningful to you as the creator. This flexibility allows you to connect with your audience on a personal level.
2. Quality Over Quantity: Focus on the quality and relevance of your content rather than how often you post. A weekly posting schedule is a good starting point.
3. Engagement Signals: Pay attention to engagement signals such as saves, comments, and follows. These indicators help you understand what resonates with your audience.
4. Metrics Monitoring: Regularly check your pins’ stats to track key performance metrics over time. This data is invaluable for refining your strategy.

Broadening Your Content’s Reach

1. Category Selection: Choose the right categories for your content. This makes it more searchable for users looking to discover content similar to yours.
2. Promotion Across Social Networks: Share your Pinterest content on other social networks. This cross-promotion helps in driving traffic to your Pinterest account.
3. Post Scheduling: Use tools like SocialBee to schedule your posts. This ensures a consistent and diverse posting pattern, which is crucial for maintaining engagement and visibility on Pinterest.

Key Strategies for Engagement and Visibility

1. Consistent Pinning: Pin content consistently to keep your account fresh and boost visibility. You don’t need to post every day, but regular activity is key.
2. Leverage Long-Tail Keywords: Utilize long-tail keywords in your content. This strategy helps you compete in popular topics and improve your content’s discoverability.
3. Capitalize on Trends: ‘Pinjack’ relevant search terms and images to take advantage of trends. This can help you capture search traffic and increase your content’s reach.

Building and Growing on Pinterest

1. Audience Building and Brand Partnerships: Focus on building an audience and exploring brand partnerships. These strategies can significantly enhance your success on Pinterest.
2. Engagement Strategies: Encourage saves, engage in conversations, and tap into trends. These actions help in building a loyal following and enhancing your content’s appeal.
3. Metrics and Pitching: Monitor your metrics closely and pitch yourself to potential brand partners. Remember to disclose your partnerships and await the brand’s next move.

By implementing these strategies, you can develop a comprehensive content strategy for Pinterest that not only attracts attention but also drives engagement and monetization opportunities.

Leveraging Pinterest SEO

To harness the power of Pinterest SEO and enhance the visibility and engagement of your content, follow these strategic steps:

Optimize Your Pinterest Profile

1. Profile and Board Descriptions: Incorporate relevant keywords in your profile bio and board descriptions to make your account more discoverable. This step is foundational in Pinterest SEO, as it helps users and search engines understand the focus of your content.
2. Claim Your Website: By claiming your website on Pinterest, you not only gain valuable insights about how your content is shared but also enhance your profile’s visibility when users save Pins from your site.

Crafting SEO-Friendly Pins

1. Direct Linking: Always link directly to blog articles or affiliate products without using URL shorteners to avoid cloaking links, which can negatively impact your SEO efforts.
2. Keyword Optimization: Strategic placement of keywords in your pin titles, descriptions, and even in your profile name and bio is crucial. This ensures your content is easily discovered by users searching for relevant topics.
3. Use of Video Pins: Given their wider reach, video pins will be significant in 2024 for reaching more people quickly. Incorporate keywords into your video pins to leverage their SEO benefits.

Conducting Effective Keyword Research

1. Utilizing Pinterest Tools: To find keywords, use the Pinterest search bar, Pinterest Trends, and analyze what competitors are using. This helps in identifying the specific words or phrases users are searching for related to your content.
2. Incorporating Keywords: Once identified, incorporate these keywords into your pins, boards, and profile to increase the chances of appearing in search results and thus getting more views.

Enhancing Pin Discoverability

1. Content Placement: Your content may appear in the Pinterest home feed, search results, or related Pin sections. Optimizing your pins with keywords can increase their chances of being featured in these areas.
2. Engagement Signals: Pinterest’s recommendation system prioritizes content with high signals of meaningful engagement, such as saves. Use keywords throughout your profile, posts, pins, and boards to organically appear in users’ feeds and searches.

Pinterest SEO Strategies

1. Optimize Company Name and Username: Make your company name and username discoverable by incorporating relevant keywords. This helps users find your content directly on Pinterest.
2. About Section Optimization: Utilize the 500 characters in your page’s about section wisely by including prime keywords. This space is crucial for telling Pinterest and its users what your content is about.
3. Pin Descriptions and Titles: Write compelling pin descriptions and titles that include keywords and a call to action. This not only helps your content stand out but also encourages users to engage with your pins.
4. Backlinks and Pinterest Tags: Add backlinks to your website within each pin and use Pinterest tags for analyzing engagement, traffic, and conversions. This strategy helps drive users to your website and measure the effectiveness of your content.

By implementing these Pinterest SEO tactics, you can significantly improve the visibility and engagement of your pins, driving more traffic to your website and enhancing your Pinterest marketing efforts.

Utilizing Pinterest Ads for Increased Visibility

Pinterest Ads, as a form of paid content, enable businesses to extend their reach beyond organic engagement by promoting products or services to a broader audience on Pinterest. These ads seamlessly integrate into users’ feeds and search results, distinguished only by a “Promoted” label, thus maintaining the platform’s aesthetic while offering targeted visibility.

Types of Pinterest Ads

Various ad formats available on Pinterest cater to different marketing objectives and content strategies. These include:

• Image Pins: Standard yet effective, these are single images that convey your message.
• Video Pins: Engage users with dynamic video content that tells a deeper story about your brand.
• Carousel Pins: Allow users to swipe through multiple images in a single ad, great for showcasing a range of products or telling a brand story in chapters.
• Shopping Pins: Convert your product catalog into shoppable pins, taking users directly to your website to complete a purchase.
• Promoted App Pins: Designed to drive app downloads directly from Pinterest.
• Story Pins (Idea Pins): A collection of images, videos, and text that tell a complete story.
• Try On Pins: Utilize augmented reality to let users virtually try on products.
• Collections Ads: Combine a main hero image or video with several product images to inspire and drive sales.

Key Performance Metrics

To gauge the success of Pinterest Ads, it’s crucial to monitor:

1. Impressions: The number of times your ads were seen.
2. Clicks and Click-Through Rate (CTR): How often your ads were clicked on.
3. Conversions: The actions users take, such as making a purchase or signing up.
4. Average Cost Per Click (CPC): The cost for each ad click.
5. Return on Ad Spend (ROAS): The revenue generated for every dollar spent on ads.

Utilizing Pinterest Analytics is essential for gaining audience insights, tracking video performance, and identifying top-performing pins. This data aids in continuous optimization by adjusting ad formats, visuals, copy, and targeting to improve ad performance.

Best Practices for Creating Effective Pinterest Ads

To maximize the impact of Pinterest Ads, adhere to the following guidelines:

• Use high-quality, clear images without overcrowding.
• Opt for tall pictures with a 2:3 aspect ratio for optimal viewing on both mobile and desktop.
• Include a clear call to action (CTA) that is prominent yet does not overshadow the product.
• Showcase the product in real-life settings with diverse representation to appeal to a broad audience.
• Ensure consistent branding and thematic consistency across all pins in a campaign to build brand recognition.
• Optimize for search with keyword-rich descriptions and relevant hashtags to improve discoverability.
• Engage with the audience by responding to comments and adapting strategies based on insights from Pinterest Analytics.

Pinterest Ads not only aim to increase visibility but also drive traffic to websites and boost sales, distinguishing them from regular pins, which are primarily for sharing ideas and inspiration. By leveraging the diverse content types and targeting options available, Pinterest Ads can be a powerful tool for businesses, including coaches, to maximize online visibility, drive meaningful engagement, and attract potential clients.

Exploring Affiliate Marketing on Pinterest

Affiliate marketing on Pinterest offers a promising avenue for earning income by promoting products and services from various brands. This section delves into the process of setting up and optimizing affiliate marketing strategies on Pinterest.

Step 1: Joining Affiliate Programs

1. Research and Join Reputable Programs: Begin by researching and joining reputable affiliate programs such as Shopify, Amazon Associates, or ClickBank. These platforms offer a wide range of products to promote, with commissions ranging from 1% to 8%.
2. Explore Programs Beyond Amazon: While Amazon Associates is a popular choice, exploring other affiliate programs can potentially lead to higher commission rates.

Step 2: Understanding Pinterest’s User Base

1. Recognize the ‘Super Shoppers’: Pinterest users are known as ‘super shoppers,’ willing to spend up to twice more per month compared to users on other platforms. Approximately 80% of weekly Pinners have discovered a new brand or product on Pinterest, making it a fertile ground for affiliate marketing.

Step 3: Selecting Products to Promote

1. Focus on Popular Categories: Given Pinterest’s user demographics, affiliate marketing efforts can greatly benefit industries such as beauty products, home décor, fashion, food and beverage, household goods, and health and fitness.
2. Compliance with Pinterest Guidelines: Ensure that the chosen affiliate program’s policies comply with Pinterest’s guidelines to maintain account integrity.

Step 4: Creating and Promoting Affiliate Pins

1. Creating Informative Infographics: Leverage the power of infographics to promote affiliate products. These should appeal to the audience by providing useful information and visually engaging content.
2. Directly Uploading Affiliate Links: Beginners can start by uploading affiliate links directly to Pinterest. This method requires no prior experience and is a straightforward way to begin earning commissions.
3. Tagging Products in Idea Pins: Creators can tag products in their Idea Pins, making their content shoppable. This strategy allows for earning commissions through affiliate links, enhancing monetization opportunities.

Step 5: Optimizing Strategy with Analytics

1. Analyze Pin Performance: Utilize Pinterest analytics and Google Analytics to analyze pin performance. This data will help in optimizing your strategy for better engagement and higher profits.
2. Target the Right Audience: Focus on popular categories and ensure your content targets the right audience to maximize profits.

Step 6: Utilizing Tools for Monetization

1. Consider Using Tailwind: Tailwind is a tool that can be used for scheduling pins and analyzing performance, making it easier to manage and monetize your Pinterest account.

By following these steps and consistently analyzing the performance of your affiliate marketing efforts on Pinterest, you can optimize your strategy for maximum engagement and profitability. Remember, success in affiliate marketing on Pinterest requires patience, research, and a keen understanding of the platform’s user base and trends.

Collaborating with Brands for Sponsored Content

To embark on a journey of collaborating with brands for sponsored content on Pinterest, creators must understand the process and tools available. This partnership is a lucrative way to monetize content by promoting a brand or its products, established outside of Pinterest but leveraged within the platform for visibility and engagement. Here’s a step-by-step guide to effectively collaborate with brands for sponsored content on Pinterest.

Step 1: Establishing a Paid Partnership

1. Initiate a Relationship with a Brand: The first step involves reaching out to brands or responding to their outreach to establish a paid partnership outside of Pinterest.
2. Use the Paid Partnership Tool: Once an agreement is in place, utilize Pinterest’s paid partnership tool available exclusively on the Pinterest app to tag the brand in your pin, indicating a sponsored collaboration.

Step 2: Creating and Tagging the Pin

1. Create a New Pin: Open the Pinterest app, select photos or videos, and fill in the necessary pin information.
2. Tag the Brand: Navigate to ‘Advanced settings’, toggle on ‘Add paid partnership’, search for and select the brand, and then publish the pin.

Step 3: Brand Approval Process

1. Brand Receives Notification: Upon publishing, the brand will receive an email notification about the tag for approval.
2. Approval or Decline: The brand has the option to approve the tag, adding their name with the paid partnership label to the pin, or decline it, which removes the label.

Step 4: Promotion and Management

1. Brand Promotion: If the brand approves the partnership, they can promote the pin as an Idea ad with the paid partnership label, enhancing its reach.
2. Creators Cannot Promote: It’s important to note that creators cannot promote pins themselves that include a paid partnership label; this is exclusively the prerogative of the brand partner.
3. Managing the Partnership: Creators have the flexibility to remove a paid partnership tag at any time, but it cannot be added again once removed.

Step 5: Compliance and Guidelines

1. Adherence to Community Guidelines: If the pin is flagged for violating Pinterest’s community guidelines, it will be submitted for review, ensuring content integrity and compliance.
2. Disclosure of Partnership: Creators should use the paid partnership tool only when they have been compensated by a brand to create content, maintaining transparency and trust with their audience.

Step 6: Pitching and Securing Brand Deals

1. Pitch Yourself: Approach brands with a media kit that includes your Pinterest profile, key metrics, and sample content to showcase your value proposition.
2. Wait for the Brand’s Next Move: After tagging a brand in a pin and using the paid partnership label, it’s up to the brand to decide whether to promote your pin as an Idea ad, which can significantly increase the pin’s reach and credibility.

Table: Paid Partnership Tool Availability

This table highlights the availability of the paid partnerships tool across different countries, indicating that it is accessible to select creators in multiple regions, including the U.S., U.K., Canada, Australia, Ireland, and several others.

By following these steps and maintaining a strategic approach to content and partnership management, creators can effectively collaborate with brands for sponsored content on Pinterest, leveraging the platform’s tools and features to enhance visibility, engagement, and monetization opportunities.

Monetizing with Pinterest’s Shop Features

To effectively monetize content on Pinterest using the platform’s shop features, creators and merchants can follow a structured approach that leverages product tagging, shoppable pins, and analytics tools. These features are designed to streamline the shopping experience on Pinterest, making it easier for users to discover and purchase products they love. Here’s how to utilize these features to enhance monetization opportunities:

Product Tagging and Shoppable Pins

1. Make Content Shoppable: Utilize product tagging in your Pins to directly link to the product pages on your website. This allows users to shop with ease.
2. Utilize Virtual Try On Stickers: For beauty and fashion products, leverage virtual Try On stickers to provide a realistic preview of how a product might look, enhancing the shopping experience.
3. Incorporate Shopping Recommendations: Alongside your product pins, include shopping recommendations to guide users towards related products or collections.
4. Create Shoppable Idea Pins: Tag products in Idea Pins to turn your content into a shoppable experience, directing viewers to your products as they engage with your content.

Enhancing Visibility with Shop Features

• Product Pins: Include pricing details, availability, and direct links to product pages in your product pins. This information helps users make informed purchasing decisions.
• Shopping Lists: Encourage users to save products they are interested in purchasing to their shopping lists. This feature helps keep your products top-of-mind for potential buyers.
• Shoppable Pins: Enable users to purchase products directly from Pinterest, providing a seamless shopping experience.

Tracking Performance with Analytics

Utilize Pinterest’s analytics tools to monitor the performance of your shop features. These tools offer insights into how users interact with your product pins, shopping lists, and shoppable pins, helping you refine your strategy for better engagement and sales.

Leveraging New Shopping Features

• Slideshow for Collections: Automatically generate collections ads from products in your catalog, creating an attention-grabbing display that showcases your offerings.
• Merchant Details: Showcase your brand’s values and the communities you belong to on your Pinterest profile. This transparency can enhance brand loyalty and trust among Pinterest users.
• Verified Merchant Program: Join the Verified Merchant Program to gain enhanced distribution, a special “verified” badge, and showcase your high-quality products and customer-friendly policies.

Table: Pinterest Shop Features Overview

By integrating these strategies and features, creators and merchants can maximize the monetization potential of their Pinterest presence, turning their content into a dynamic shopping experience.

Conclusion

Embarking on a journey to monetize Pinterest offers a plethora of opportunities for beginners poised to leverage the platform’s expansive capabilities in 2024. By setting up a Pinterest Business Account, embracing the principles of SEO, and diving into the realms of affiliate marketing, sponsored content, and Pinterest’s innovative shop features, individuals are empowered to transform their creative endeavors into lucrative ventures. This guide has provided a roadmap for optimizing profiles, developing engaging content, and employing strategic marketing practices that align with Pinterest’s unique ecosystem, paving the way for enhanced visibility and monetization prospects.

Ultimately, the path to realizing Pinterest’s full financial potential requires a commitment to continuous learning, adaptability to evolving digital trends, and a proactive approach to engagement and analytics. The dynamic nature of Pinterest’s platform underscores the importance of staying abreast of new features and best practices, ensuring that your strategies remain effective and responsive to the ever-changing digital landscape. By embracing these principles, you are well-equipped to tap into Pinterest’s vast network, fostering growth, driving traffic, and unlocking new monetization channels in the digital space.

FAQs

1. What are the initial steps to start earning money on Pinterest? 

To begin making money on Pinterest, consider several strategies such as engaging in affiliate partnerships, using Pinterest advertisements, blogging, creating sponsored content, participating in group boards, setting up a business account, creating rich pins, and optimizing your content for SEO.

2. How many monthly viewers are necessary on Pinterest to start earning money?

 You can start earning money on Pinterest with as few as 10,000 to 40,000 monthly page views, with potential earnings ranging from $50 to $200 per month.

3. What are some ways to generate passive income through Pinterest? 

To earn passive income on Pinterest, follow these affiliate marketing tips: understand the platform’s rules, create multiple pins for each post, schedule your pins in advance, enable rich pins, pin to group boards, optimize your pins for SEO, build an email list directly from Pinterest, and regularly analyze your pin performance.

4. How can you make money on Amazon by using Pinterest?

 To profit from Amazon affiliate marketing on Pinterest, create high-quality pin images and write blog posts that target niche keywords linked to buyable products. Ensure to include your Amazon affiliate links in these blog posts, and direct your pins back to this monetizable content.

About Author

Welcome to my blog! I’m delighted to have you here.

My name is Ghaname Atta, and I’m passionate about helping people achieve financial independence through affiliate marketing and online earning strategies. With years of experience in affiliate selling, I’ve explored numerous ways to generate income on the Internet, from cost-cutting techniques to discovering high-paying side gigs.

I’ve successfully utilized platforms like blogging and Pinterest to create remote work opportunities that have propelled me towards financial freedom. Now, I’m here to share my knowledge and guide you on your journey to earning money online.

Join me as we explore various income streams and strategies for achieving your financial goals. Let’s empower each other to create a more prosperous future!